Ross Fulton, Founder & CEO

About Ross Fulton

Prior to founding Valuize, Ross spent over 16 years growing software companies and their partners in go-to-market strategy, sales engineering and customer success leadership roles on both sides of the Atlantic. An Englishman by birth but not by nature…he’ll take an espresso over tea every time!

Why Exactly Did Your Customer Churn?

By |2019-02-11T03:24:08+00:00February 1st, 2019|articles, Uncategorized|

It’s the Slack message dreaded by all revenue and customer leaders in B2B SaaS: “Customer X is not renewing” You have teams being proactive, executing what you have defined as your ‘customer success strategy’ and measuring, perhaps even predicting, customer health and churn risk. Yet, it hasn’t worked this time. The customer is cancelling. Ok, [...]

Applying Lean Management to Customer Success

By |2019-01-17T18:37:39+00:00January 17th, 2019|articles|

Will buying sales software give your B2B SaaS company a great sales strategy? No. It won’t. Most sales leaders know this. Great sales software will operationalize a great sales strategy. It will enable the strategy to be executed and managed efficiently, effectively and, sure, maybe improve it. That’s why sales leaders buy sales software. Yet, [...]

Valuize Consulting Acquires Sandpoint Consulting

By |2019-02-11T03:22:46+00:00January 15th, 2019|News|

Valuize Consulting Acquires Sandpoint to Meet Growing Demand From B2B SaaS Companies in the United States Valuize Consulting has acquired Sandpoint Consulting in the United States. Sandpoint, also a Gainsight partner, specialized in applying customer success strategy consulting, customer success operations development and Gainsight adoption services to help B2B SaaS companies ensure their customer base [...]

The Role of Pre-Sales in Customer Success – Part 2

By |2019-07-07T01:26:17+00:00December 4th, 2018|articles|

Customer Success Starts with Pre-Sales In Part 2 of this 2-part series, Mergeable’s CEO, Edward Czech and Valuize Consulting’s CEO, Ross Fulton explain why pre-sales is critical to any company with a customer success strategy. Here, we’ll provide you with  tactical tips and insight that you can implement and use to run an effective customer [...]

The Role of Pre-Sales in Customer Success (Part 1)

By |2019-07-07T01:28:31+00:00November 14th, 2018|articles|

The Role of Pre-Sales in Customer Success (Part 1) The following piece is a collaboration between Mergeable’s CEO, Edward Czech, and Valuize Consulting’s CEO, Ross Fulton. In Part 1 they dig into the role of pre-sales to determine if they’re being overlooked in the age of Customer Success. Part 2 will be dedicated to providing [...]

Valuize Consulting Welcomes Chief Outcomes Officer To The Team

By |2019-01-12T21:52:22+00:00October 5th, 2018|articles|

Valuize Consulting announced today that Jean Nairon has joined the firm as Chief Outcomes Officer (COO) to help lead the firm through its next growth phase. Jean Nairon brings extensive experience and expertise in strategizing and operationalizing B2B SaaS growth and customer strategy, processes, and technology. His career spans building and leading Customer Success strategy [...]

Ask Your Prospects To Give In Order To Get Value

By |2019-01-12T21:52:51+00:00May 23rd, 2018|articles|

This is the third article in my 5 part series (introduced here). The series focuses on how your B2B SaaS business can increase revenue retention and expansion by integrating your Customer Success strategy with your Sales strategy. I'm a big advocate of the 'Give to Get' concept in Sales: Asking prospects in a sales cycle to [...]

Bridging the Divide Between Customer Success and Sales: Part 2

By |2019-01-12T21:53:05+00:00May 12th, 2018|video| This is part 2 of my 2 part video series sharing the key takeaways from a discussion I recently led between over 50 Sales and CS professionals on the question of whether there’s a Great Divide between Sales and CS. (Part 1 can be found here) Sales and CS professionals are in [...]

Bridging the Divide Between Customer Success and Sales: Part 1

By |2019-01-12T21:53:28+00:00May 12th, 2018|video| I recently had the privilege of leading a discussion with over 50 Sales and CS professionals in Vancouver, Canada on the question of whether there’s a Great Divide between Sales and CS. It was an amazing discussion. Here is Part 1 of a 2 part series sharing the key takeaways. This post [...]