Valuize Consulting is a boutique consulting firm headquartered in Vancouver, Canada. Valuize works with B2B SaaS companies in North America and the United Kingdom. Valuize clients optimize the growth and profitability of their subscription revenue models through our strategy design, execution and coaching services.

Ross G.D. Fulton is our Founder and Chief Executive Officer. Through 15 years of leadership roles in B2B software go-to-market strategy, sales engineering and customer success, he has sat on both sides and astride the wall that separates winning new customers and delivering recurring value to these customers in so many software companies.

  • Seeing the big picture
  • Lateral thinking
  • Innovative ideas
  • Data-driven
  • Prioritizing discovery
  • Unafraid to challenge and reinvent
  • Seeking integration opportunities
  • Mapping horizontally and vertically

Ross has spent the past 15 years applying these traits in roles that harmonize a company’s desire to grow and their customer’s desire to realize value.

Recognized as a strategic thinker, Ross has enabled private and public technology companies to launch and optimize recurring revenue business models. These include a gain-share recurring revenue based business model for a FTSE 250 company, a subscription revenue based business model for a 30 year old software company taking its first SaaS solution to market, and a subscription plus consumption revenue based business model for one of the world’s largest software solution providers.

Ross has helped technology companies and their customers achieve shared value realization in multiple enterprise technology categories including ERP, CRM, Business Intelligence, Collaboration, Workflow, Risk Management and Advanced Analytics.


If you're ready to increase your revenue retention and expansion by 10% or more, let's talk. Each week we offer 1 B2B SaaS company the opportunity to go on a Brain Date with Valuize CEO Ross Fulton. On this call you'll discuss your SaaS business and gain actionable insight into strategies that will increase retention and expansion of your subscription revenue.