Increasing Revenue Retention and Expansion for B2B SaaS Companies

With Valuize’s proven approach:

  • Increase recurring revenue retention + expansion by 10% or more
  • Grow Customer Lifetime Value
  • Improve alignment between Sales, Customer Success, Professional Services and Support teams for the benefit of your business and customers
  • Optimize efficiency of acquiring new customers

“Ross delivered a double-digit reduction in customer churn in our most strategic customer cohort. Ross also launched our first Customer Success driven revenue expansion plan and chargeable Customer Success offerings. This enabled Customer Success to be an ARR generating strategy for ACL.”

Sean Zuberbier, Chief Revenue Officer – ACL



Enter your email to download our free white paper and learn how the game has changed for building a growing and profitable software company.


To achieve scalable, predictable and profitable growth in B2B SaaS, standardized ways of delivering recurring value realization are needed

At Valuize, we believe true customer adoption is the customer’s recurring achievement of prescriptive Value-Based Outcomes through your product. Why prescriptive? To create an outcome-focused strategy that aligns your Sales and Customer Success teams and so drives revenue retention and expansion for your B2B SaaS business. We help our clients achieve this through:

Design of Adoption Methodologies that achieve Value-based Outcomes on a repeatable, scalable and measurable basis. Learn More
Integration of Adoption Methodologies into a holistic Customer Success strategy including Customer Success-led revenue acquisition, retention and expansion processes. Learn More
Transformation of customer value realization through the embedding of Adoption Methodologies across the end to end customer lifecycle including Sales, Product, Support, Professional Services and Renewals Learn More
Selection and successful adoption of Customer Success technology solutions that drive scalable and intelligent delivery of recurring customer value realization Learn More

Meet Ross Fulton

Ross Fulton is our Founder and Principal with over 15 years of leadership roles in B2B software go-to-market strategy, sales engineering and customer success. Ross has sat on both sides and astride the wall that separates sales strategy from post-sales strategy in so many software companies.

Ross has enabled private and public technology companies to launch and optimize recurring revenue business models. These include a gain-share recurring revenue model for a FTSE 250 software solutions company, a subscription revenue based business model for a 30 year old software company taking its first SaaS solution to market, and a subscription plus consumption revenue based business model for one of the world’s largest software solution providers.

Read More

Latest Insights

These articles are for SaaS leaders who prioritize bottom line growth and the success of their customers.

Stop Pitching SaaS Products and Start Prescribing Outcomes

  This is the first in a 5 part series introduced here. The series is focused on how to increase… CONTINUE READING >

Read More

5 Ways to Increase SaaS Revenue Retention and Expansion through your Sales Strategy

To create and sustain a growing and profitable B2B SaaS business you need a powerful revenue retention and expansion engine… CONTINUE READING >

Read More